Tips to Small Business Advertising Online – Construct Specific Landing Pages For Offline Offers

If you are trying to advertise your small business online but find that your cash flow doesn’t allow for a large online advertising budget, then use your existing offline advertising to move prospects online.

All of your advertising should provide a call to action along with any branding objectives you are trying to achieve. One of the easiest ways to provide a targeted offer to your offline prospects is by driving them to a specific landing page on your website that promotes an offer or incentive that extends the original offline offer, thereby increasing your prospect’s willingness to buy from you.

For example, let’s say you have a landscaping firm and you want to send a post card mailer to your lawn cutting customers offering them leaf removal services in the fall. And in your mailer along with your standard offer, you include a ‘special offer’ that they can only take advantage of if they visit your company website.

Normally, you would send your prospects to the homepage of your website. Instead, create a specific sales page only for the people getting the mailer, then on that page you include more details about your services that you could not fit on the postcard along with the specific call to action you mentioned in the postcard.

Your prospects now have a highly targeted offer they are obviously interested in or they would not have visited the site in the first place. Make sure you include on your landing page some way to capture your prospect’s email address as well. That way, if they don’t become customers right then and there, you have the ability to continue market to them as long as they stay on your mailing list…so make it good!

Small Business Marketing Online

Every business, whether a manufacturer, distributor, whole seller, middleman or retailer; wants to sell more and more to earn more profits. There are lots of businesses marketing similar products and that equates to stiff competition. Every now and then, they come out with new plans and strategies to surpass the competition, like ‘superstores’ or having round the clock store hours. This just results in having to maintain a big store and employ more employees. This can ultimately affect their profit margin. It becomes more difficult for the small businesses, with limited funds and staff, to compete.

However, with the arrival of the internet, the marketing playing field has been leveled between big and small businesses. Not only has the internet leveled the playing field, but it has expanded it as well. No longer are businesses limited to a local market, they now have a global market to sell their products. Small business marketing online is unlike traditional methods of marketing. Online marketing can be carried out with a small investment and doesn’t require a big store and inventory, and depending on your business model, may not require any physical store location or inventory at all. It merely requires a computer and internet connection.

Just as with any marketing, before you start Small Business Marketing Online you need a marketing plan.

  • What product(s) or services will you be offering?
  • Who is your target market?
  • Who are your competitors and what products or services do they offer?
  • Where online do you plan to focus your marketing efforts: AdSense, AdWords/PPC, social media, etc.?

The next step is to approach a professional internet marketing consultant and provide them with the necessary information so they can guide you in developing an online marketing strategy. These details can also help the marketing consultant to suggest a web site design as you will need a web site in order to market your business online.

Building a web site that is both appealing, easy to navigate and full of valuable content is essential to your online marketing efforts. A blogging platform, such as WordPress, is one effective way to run an online web presence that makes it relatively easy for you, the web site owner, to maintain your site and add fresh new content. Some businesses may require an ecommerce driven site.

Regardless of the type of site you require, ensuring that your site is optimized for both your readers and the search engines can be the difference between success and failure in small business online marketing.

Small Business Marketing Online Today

Due to the recession or the economic downturns that our world is experiencing right now, small business all over the world is the one who were greatly affected. So if you are not using any promotional materials to promote your business then I believe that it is time for you to start on using those promotional materials. Promoting your product or the services offered by your business must be included on your plan in having promotional strategies most especially when doing it online. Small business marketing online is a great way to promote your business products or offered services by your business. If you do not have any idea on how and where to start then you can hire a search engine optimization marketer or even an online promotion specialist to help you in promoting your business website over the internet world.

Your promotional strategies will be the highlight on gaining more clients for your website so always make sure that you utilized excellent quality materials for your promotional strategies. Do not waste your time, effort and most especially money in getting those low quality promotional materials because for sure it will lead to failure. If you do not want to get tired on doing those tiresome promotional strategies then your next option will be going to a much different style in promoting your business which is also called as the small business marketing online.

In using small business marketing online you should always keep in mind that you sometimes need to check your website to be able to know what is already happening on your website. It is very important to know the details of your website because it will give you an idea on what are things that are needed to be done therefore it will save you not just time but also your most valued money in spending over promotional plans for your business.