Everybody knows that most people who actually have the power to purchase are online. Truly, the power of the internet may not be discounted anymore as more and more people are logging in and spending more time online. The internet now serves as a platform for people to gain knowledge, purchase products, exchange ideas, and so much more. This is why an increasing number of small businesses want to invade the internet through small business marketing. Doing this, and doing this properly, will allow for their customers to be more engaged in their products or services as well as promote the products they offer.
However, for somebody who is tasked to perform small business marketing using the internet, the process may get quite stressful as the process of deciding where to exhaust one’s time and energy (on the internet) may get quite confusing. Social media tools alone come in thousands, and deciding which one is the best is quite a task. Some examples of social media are:
Blogging. This is one of the most effective ways to go into online small business marketing. Depending on the strategies applied, tools used, and widgets attached, a blog can be one of the most powerful and influential forms of media. Although people often overlook blogging as they seem informal, it is actually considered by many experts as the backbone of social media marketing.
Micro-blogging. As the name suggest, it is intrinsically the same as blogging, only that it is not text heavy. That is, the number of words (or characters) you may write at a time is limited; making information more easily digestible.
Facebook. This is probably the most popular social media marketing site in the world today. Unlike most social networking sites, they allow for small enterprises to go into small business marketing through fan pages where they may post information about their store, products, services, links to their sites and blogs, and interact with their customers.