Five Important Reasons Why Small Business Marketing Online is a Top Choice

Setting up a business requires a lot of resources to tap into. Money, time, effort, location, and advertising means are just a few things which any businessman should consider. In addition, risks are always present to keep your overly optimistic, albeit hopeful ideas at bay.

For those who are still learning the tricks and trade of handling business, it is a wise decision to hone your skills first with small business marketing online. Here are the reasons why.

Contrary to what many may think, setting up your own website for small business marketing does not require you to be so proficient in computer programming like it was your only hobby. Many web servers and hosts offer a wide array of templates and options so that user experience in web designing could be done with simple clicks, and drag and drops. Help tips and tutorials are also offered to maximize user know-how.

Since the setting is in a virtual world, the return of investment for your small business marketing is not limited to profit alone. A lot of return of investments would also be through experience and lessons learned through practice marketing. This is an invaluable return which no amount of lessons could offer. Furthermore, where else would you be able to practice actual marketing and internet proficiency than through this method?

There are tons of websites which offer tutorials for added tips, forums for other user input, as well as ready made templates and programs to be added to your website. Depending on the web host, features of user friendly actions and mini programs are made available to customize your website into a more attractive and more efficient portal for small business marketing and profitability.

Because the cost for setting up a virtual store is already negligible, thanks to free web hosting services, you have already saved a wad of cash. Furthermore, you do not have to pay a monthly rent for your place, though you still have a little expense for the internet service. More or less, the risks you may only lose would be the time and effort you spent online. Even if that might be the case, you still learned small business marketing proficiency through experience and also gained new technological knowledge in website management. It is still a win-win situation.

You do not need to open your virtual store 8 hours a day, nor conform to the usual business hour schedule. You also do not need immediate store attendants or promoters for your products. Online small business marketing tools are available either in the internet, or with the web server, giving you access to promote your products online with a click of a button.

With all these reasons that still guarantees you of something gained both in small business marketing and computer proficiency, there is no reason why anyone wouldn’t try doing business online.

Small Businesses Using Online Software to Manage Their Business

Businesses nowadays are very much different from what businesses have been some twenty to fifty years ago. The main reason behind this is the improvement of technology through time. Businesses have been surfing along the tide of improvement of the technology making the business more successful as time goes on. Business software has increased significantly through the years leading to further efficiency and integration. These benefits are only possible nowadays – these modern days – through the advancement of computers and calculating software.

In today’s modern world, efficiency and rapidity of work is a must. They must be always paramount among other things that are the reason why, the period of office runners who are responsible to pass information from one desk to another are long gone. They have been taken over by much more efficient and quick business software that can also perform similar tasks.

Also, the period of stacks over stacks of papers filed in the desks is long gone and has been also replaced by business software that can file your works, documents and information in memory without having hassles in having and printing of paper files. This software can now transfer your files and information from one place to another in a much shorter time than snail mails can do.

Benefits of Online Software

Here are some things that online software can contribute to small business to make things easier to the business and the owner:

1. Online software has increased the integration and efficiency of the small business
2. Online software offers great rapidity and efficiency to the speed of which the tasks are done.
3. Online software leads to faster transfer of information from one desk/department to another.
4. Online software also offers full integrations of the internal systems.
5. Online software also offers good communication that can result to a better business.
6. Online software can help run the business smoother and give a better service to its customers.
7. Online software and business software can help managers study all their departments simultaneously, checking ledgers and payrolls whilst keeping tracks of the employees bills and expenses in materials.
8. Online software can help improve client relationships especially to those who want to be treated individually. They can check the likes and dislikes of each client, check and save their information and know their demands in just a matter of one click. Today, clients are of greater important that is why they do their best to maintain their clients and make them feel that they are valued and appreciated.
9. Online software and business software can now also have internet access that can make tasks be done easier, transfer files faster and connect with clients no matter how great the distance may be.
10. Online and business software can secure your businesses in a safe place leaving you feel relieved about the security of your business.

Business before the Computers and Excel

Have you been wondering how business manage over the years before the super computers started to sprout out including the much widely used and preferred excel? Have you been wondering how they can transfer files and communicate to their clients locally and internationally? Have you been wondering how they file all their paper works, files and tasks and do them accordingly and without delay?

If you are taking that it’s too slow like and may take years, (yeah may be I’m exaggerating, let’s make it days or weeks), well, your correct. You’re absolutely correct. At that time, information is transferred from one place to another through mail that is why it may take weeks before you can receive it. You need to pass the information as early as you can before it is needed so that you can do work and submit paper works without delay.

Before computers, the machines that businesses used mostly are the typewriters and the calculators. Even the calculators at that time are not that advance as what the calculators today can do. Everything that needs to be done is done manually, done by hand. Each computations and written outputs are done by hand with pen and paper. All are hand-written like sales receipts. The spreadsheet, done today in excel, are once done on paper. The accounting records are once kept on ledger books. They once have these elaborate filing systems that keeps the records and inventories they have achieved.

Even before the era of typewriters, all business letters have to be hand-written. Those days are so slow and hard that every staff and employees should be meticulous in each and every task they are working. Everything that should be done requires more effort. Papers records are laboriously and meticulously files and creates. They are less accurate and less effective than what computer system’s today can offer.

The online tools for business

Different online tools have been spreading nowadays like SaaS. SaaS or the Software as a Service is a kind of software distribution model where applications are presented by a vendor or a service provider. This software offers many benefits to online businesses by being user-friendly software giving easier administration, having automatic updates on the latest feature of the software; the software is also compatible to any users, has easier collaboration and is globally accessible.

Not only is SaaS is the only software used for business. There are also other online tools and sites such as goDaddy that offers fast and secure email contacts, advanced 4th-grade generation hosting, helps entrepreneurs to do business in the web and many more.

There is also where employees can get up to 25GB for email storage, can, make instant messages and chat with their clients, secures your data and is highly reliable and is easier to operate.

Aside from those two, there are also sites that would be of great help to your business like the dropbox, plumsale, mailchip, etc. They give you benefits in their own ways. You just have to explore and see what fits for your business.

Top Seven Pitfalls of Small Business Marketing Online

In the modern age, many business marketing practices that once were the staple of companies worldwide, have become widely less effective. At the turn of the century, cutting edge companies began seeking opportunities on the internet, and in recent years, even small local businesses have started to follow suit.

No online Presence

Not having a website in today’s business client is like not having a store twenty years ago. A website is the online embassy of your business, your “virtual storefront”. By providing an outlet for consumers to interact with your company on the internet, you build brand reputability, awareness and yes, a larger consumer base. There are some consumers, and the number is growing rapidly each day, that solely rely on the internet for all of their functional needs, such as finding businesses and services, shopping, research etc. Without a proper online presence, you are potentially missing out on this entire demographic of web savvy consumers.

Too much direct mail/offline tactics

With so much direct mail, radio ads and newspaper advertisements floating around, the power of offline marketing has become very diluted. However, especially within the realm of local small business, the online realm provides a great opportunity to get noticed in a relatively less competitive space.

Too much PPC

While PPC is a great knockout punch for an online campaign, it can only go so far. Many marketers refer to PPC as the “crack” of online marketing. This means that while it can provide your business with a nice high point in traffic, etc. it must continuously be fed to keep you on that same level. A proper SEO campaign can provide much higher return on investment and lasting sustainability. I’m not saying PPC is a bad thing, however it should be supplemented into a large mix of tactics, and should not be your sole resource of traffic.

No social media presence

Social media is a great way to interact with consumers and potential clients. Social media provides a personal face to your business and builds trust and recognition for your brand. Without this aspect of online marketing, there is not only no way for you to interact with consumers, but no way to gauge your online presence and reputation from a social aspect online.

Website out of date

If your website was built five years ago, chances are it is out of date. By this I mean your website was probably designed using older design software and techniques and has a very dated look. This can be very off putting to consumers. Secondly, the way search engines interact with websites has changed drastically in the past few years and the way older websites were coded make it difficult for search engines to find and crawl the site. A new fresh clean website will provide your business with a cutting edge image and when your marketing efforts drive traffic to your site, they won’t turn and run.

Sending the Wrong Message

Many think of tactics such as social media for instance as ways for their businesses to sell to customers, however this might not be farther from the truth. In fact, social media is the exact opposite. Consumers are looking for something free. While I’m not saying they expect you to give products away to all your Facebook fans, there are other free things that will spark interest such as free content, free advice, free tips and free consultations.

No SEO

While you may have the greatest website in the world, if no one is finding it, it is useless. Search engines like Google, Yahoo and Bing have become the number one way consumers find businesses online, so if you are not ranked highly on these sites, you are missing a huge opportunity. A great SEO strategy will have you climbing up the search engine ranks in no time.